Wild West Original Beef Jerky

Wild West Beef Jerky is a pioneer brand in the European meat snack market, known for its high-protein, slow-cooked beef strips. Originally established in Scotland in the 1990s, the brand was a key part of Meatsnacks Group, which became the largest jerky manufacturer in Europe.

In 2018, the brand was acquired by Link Snacks, Inc. (Jack Link's), a global leader in meat snacks based in the United States. Today, the product continues to be manufactured primarily in the United Kingdom, specifically at facilities in Forres, Scotland, while benefiting from the global distribution and marketing expertise of its American parent company.