Free Soft Drink

Free is a brand of carbonated soft drinks that gained popularity in Middle Eastern markets as a local alternative to international cola brands. The brand was developed to cater to regional tastes and consumer preferences for locally produced beverages. It is primarily known for its variety of fruit flavors and its positioning as an accessible, everyday refreshment.

The product is manufactured in Israel by Jafora-Tabori, one of the country's leading beverage producers. The manufacturing process takes place in domestic bottling facilities that adhere to international quality standards while serving the local market. The brand's identity is closely tied to its regional availability and its role within the competitive landscape of the Israeli beverage industry.

Ownership of the Free brand lies with Jafora-Tabori, which is itself owned by the Mivne Real Estate (KD) Ltd group and the Tabori family. As a major player in the regional market, the company manages a diverse portfolio of soft drinks, juices, and water brands, maintaining a strong distribution network across the territory.