Superior Bicycles

Superior is a prominent European bicycle brand known for its high-performance mountain bikes, road bikes, and gravel bikes. Founded in the Czech Republic, the brand has established a strong reputation within the competitive cycling community, particularly in cross-country racing. The manufacturing process is centered in the Czech Republic, specifically at the Bike Fun International facility in Kopřivnice, where the brand maintains control over assembly and quality testing to meet professional racing standards.

The brand has undergone significant ownership changes that have expanded its reach. Originally a domestic Czech venture, it became the flagship brand of Bike Fun International (BFI). In 2020, the ownership shifted to a global level when the Dutch investment group Consorcio acquired BFI. This acquisition integrated Superior into a larger portfolio of cycling brands, leveraging international logistics while keeping the core design and manufacturing expertise within its Czech homeland. Today, Superior continues to be a choice for elite athletes and enthusiasts seeking European engineering.