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Milbona is a private label brand primarily sold through the German discount retailer Lidl. The brand focuses on dairy products and is widely recognized for offering a balance between affordability and quality certifications, such as the Pro Weideland label seen on this butter, which indicates grazing standards. While the brand was created for the international retail market, its roots and primary distribution are tied to the Schwarz Group.
Production of Milbona products occurs through a network of large-scale dairy partners across Europe, with a heavy emphasis on German dairies like DMK (Deutsches Milchkontor) or Müller to supply the local markets. As a private label, it does not have a single independent factory but relies on contract manufacturing. The ultimate ownership lies with the Schwarz Group, one of the world's largest retail conglomerates based in Germany, which also operates the Kaufland chain.
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