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Discover where a brand or product originates

Wella Professionals Shampoo

ownerKKR & Co. Inc. (USA)
originGermany
manufacturedmultipleCountries

Wella Professionals is one of the world's most iconic hair care brands, originally founded in Germany. The brand has a long history of innovation in hair color and care, dating back to the late 19th century. Today, Wella remains a staple in both professional salons and consumer retail markets globally.

While the brand originated in Germany, its manufacturing footprint is now international, with production facilities located across Europe and North America to serve different regional markets. The ownership of Wella has transitioned significantly over the years; it was notably owned by Procter & Gamble and later Coty Inc.

Currently, Wella is an independent entity known as Wella Company, with the majority ownership held by the global investment firm KKR (Kohlberg Kravis Roberts & Co. L.P.). This ownership structure allows Wella to focus exclusively on hair and nail beauty, operating from its global headquarters in Switzerland.

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