Pace Picante Sauce

Pace is a cornerstone of American Tex-Mex cuisine, famously recognized for its picante sauce and salsas. The brand's history began in 1947 in San Antonio, Texas, when David Pace began bottling his unique blend of jalapeños, onions, and tomatoes. For decades, the brand was a family-owned staple of the Southwest, gaining national fame for its marketing campaigns that emphasized its authentic Texas roots.

Today, Pace is a major player in the shelf-stable salsa market, maintaining a high volume of production primarily within the United States. Its manufacturing facilities continue to source ingredients like fresh jalapeños to preserve the signature flavor profile established over 75 years ago.

In 1994, the brand underwent a significant transition when it was acquired by the Campbell Soup Company for $1.1 billion. Under the ownership of Campbell’s, Pace has expanded its product line to include various heat levels and specialty salsas while remaining headquartered in the United States. It operates as a key brand within Campbell’s 'Snacks' and 'Meals & Beverages' portfolios.