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Discover where a brand or product originates

Vademecum 2in1 Mint Fresh toothpaste

ownerHenkel AG & Co. KGaA (Germany)
originFrance
manufacturedmultipleCountries

Vademecum is a long-standing oral care brand with deep European roots. The brand was originally established in Sweden in the late 19th century, gaining prominence for its botanical-based oral hygiene products. Over the decades, it became a staple in the European market, known for blending traditional herbal ingredients with modern dental science.

Today, Vademecum is part of the extensive portfolio of Henkel, a German multinational company. While the brand has Swedish origins, its modern development and strategic management are headquartered in Germany. Manufacturing takes place across multiple facilities globally to serve different regional markets, with major production hubs located in Europe to supply the Polish and broader EU markets as seen on this packaging.

Henkel remains the ultimate owner of the brand. As a global leader in consumer goods, Henkel manages Vademecum under its Consumer Brands business unit, ensuring the product meets international safety and quality standards while maintaining the brand's heritage of using natural extracts for oral health.

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