Made O'Meter
Discover where a brand or product originates
Briv is a Swedish brand specialized in outdoor gear and tactical equipment, known for providing functional tools such as the multi-tool shown in the image. The brand is designed to cater to outdoor enthusiasts and professionals requiring durable, multi-functional pocket tools.
The products are typically manufactured in China to maintain a competitive price point while meeting the specifications of the Swedish parent company. The brand Briv is owned by the Swedish retail group Rusta AB, which manages the brand's development and distribution across its network of stores in Northern Europe. Rusta AB remains the ultimate owner, overseeing the product lifecycle from design in Sweden to manufacturing and final sale.
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