Joom snack products

Joom is a snack and confectionery brand primarily distributed through Eastern European markets, notably Russia. It is known for producing various small-format treats, including puffed grain snacks, chocolate-covered items, and dragees that cater to the value-driven consumer segment. The brand focuses on accessible pricing and portability.

The brand was developed by the KDV Group, one of Russia's largest food manufacturers. While the brand itself is positioned as a modern snack label, its production relies on the extensive manufacturing network of its parent company, which operates dozens of specialized factories across Russia and neighboring regions to ensure widespread distribution.

Ownership of the brand rests with the KDV Group, a privately held conglomerate headquartered in Tomsk, Russia. KDV Group has grown from a regional confectionery manufacturer into a global player, exporting to over 30 countries and managing a diverse portfolio of food brands. The company maintains full control over its supply chain, from raw material sourcing to final distribution.