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Belbake is a private label brand exclusively developed for and sold by Lidl, the international discount supermarket chain. As a store brand, Belbake specializes in baking ingredients such as flour, sugar, nuts, and dried fruits like these sultanas.
The manufacturing and sourcing of Belbake sultanas vary depending on seasonal harvests and regional distribution, but they are typically sourced from major raisin-producing countries like Turkey, South Africa, or Chile. Lidl manages the supply chain, contracting various global agricultural processors to package the product under the Belbake name. The brand is ultimately owned by the Schwarz Group, a German multinational retail giant that operates both Lidl and Kaufland.
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