Safeway Select / Signature Select product

Safeway is a prominent American supermarket chain that features its own private label brands, notably Safeway Select and Signature Select. Originally founded in 1915 by Marion Barton Skaggs in American Falls, Idaho, the brand has grown into a cornerstone of the North American grocery landscape.

Today, Safeway operates as a banner under the Albertsons Companies umbrella. The products are manufactured through a vast network of third-party suppliers and corporate-owned processing plants located across the United States to ensure quality and cost-effectiveness. The brand represents a wide variety of household staples ranging from pantry items to fresh produce and frozen meals.

In 2015, Safeway merged with Albertsons, which is headquartered in Boise, Idaho. Following a significant acquisition by Kroger (subject to regulatory updates through 2026), the ultimate ownership structure remains centered in the United States, maintaining its status as a major player in the global retail and food distribution sector.