Wrigley's Big Red chewing gum

Wrigley's Big Red is an iconic cinnamon-flavored chewing gum that was first introduced in 1976 by the Wm. Wrigley Jr. Company. The brand is famously associated with its long-lasting cinnamon spice and its memorable advertising jingles from the 1970s and 80s.

Historically, the brand originated in the United States, specifically in Chicago where William Wrigley Jr. founded his chewing gum empire. While Wrigley was a standalone company for over a century, it was acquired by Mars, Incorporated in 2008 in a deal backed by Warren Buffett. Today, the brand is managed under the Mars Wrigley Confectionery division. Production for the North American market primarily occurs in the United States, utilizing Mars' extensive domestic manufacturing network.