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Too Faced Ever Matte Loose Powder

ownerThe Estée Lauder Companies Inc. (USA)
originUnited States
manufacturedUnited States

Too Faced Ever Matte Loose Powder is a high-performance mattifying powder designed to control shine and blur imperfections while being infused with peach milk and fig cream. This product is part of the brand's Peaches and Cream collection, which focuses on delivering a smooth, photo-ready finish with a distinctive peach scent.

Founded in 1998 by Jerrod Blandino and Jeremy Johnson in the United States, Too Faced was created with the goal of bringing glamour and femininity back into the cosmetics industry. The brand gained massive popularity for its innovative packaging and high-quality formulas, leading to its acquisition by The Estée Lauder Companies in 2016 for approximately $1.45 billion.

Today, Too Faced remains a key subsidiary of the Estée Lauder empire, maintaining its headquarters in California while leveraging the global manufacturing and distribution networks of its parent company. Most of its iconic powder products continue to be manufactured primarily in the United States.

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