Too Faced Born This Way Setting Powder

Too Faced Born This Way Setting Powder is a high-end makeup product designed to lock in foundation and provide a smooth, silky finish. The brand is known for its blend of playful aesthetics and high-performance formulas, particularly its 'Born This Way' collection which focuses on natural-looking coverage infused with coconut water and hyaluronic acid.

Founded in 1998 by Jerrod Blandino and Jeremy Johnson in the United States, Too Faced quickly became a major player in the global beauty industry. In 2016, the brand was acquired by The Estée Lauder Companies for approximately $1.45 billion. Today, the brand operates as a key subsidiary under the Estée Lauder umbrella, benefiting from its global distribution network while maintaining its headquarters in California.