IT Cosmetics Bye Bye Pores Face Powder Translucent

IT Cosmetics Bye Bye Pores is a specialized setting powder designed to blur skin imperfections and minimize the appearance of pores. The brand, IT Cosmetics (Innovative Technology), was co-founded by Jamie Kern Lima, a former news anchor who sought to create makeup solutions for skin concerns like rosacea.

The brand's formulation philosophy involves collaborating with plastic surgeons and dermatologists. While the brand was born in the United States, many of its high-tech formulas, including its powders and CC creams, are manufactured in South Korea to leverage advanced K-Beauty manufacturing technologies.

In 2016, the global beauty giant L'Oréal acquired IT Cosmetics in one of its largest acquisitions at the time. Today, the brand operates as part of L'Oréal's Luxe division, benefiting from the French corporation's extensive global distribution and research capabilities while maintaining its focus on clinical results and skin-loving ingredients.