Priva Ultra Power Dishwashing Liquid

Priva is a well-established private label brand primarily associated with Netto Marken-Discount, a major German discount supermarket chain. The product shown is a concentrated dishwashing liquid, designed for high grease-cutting efficiency and shine.

As a store brand, Priva products are manufactured through a network of contract manufacturers across Europe to ensure cost-efficiency and regional availability. While much of the production for the German market occurs within Germany, the supply chain may involve facilities in neighboring EU countries. The brand remains under the ultimate ownership of the Edeka Group, which manages Netto Marken-Discount as one of its core retail subsidiaries.