Fenty Beauty Set It Down - Blurring Setting Powder

Fenty Beauty, launched in 2017 by Robyn Rihanna Fenty, revolutionized the cosmetic industry with its commitment to inclusivity. The brand was created in partnership with LVMH's Kendo division and initially debuted with 40 shades of foundation, setting a new industry standard for diversity known as the 'Fenty Effect'.

While the brand's conceptual home is in the United States, its manufacturing processes are distributed across various countries including the USA, Italy, and Canada, depending on the specific product formulation. Fenty Beauty is currently operated as a joint venture between Rihanna and the French luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which serves as the ultimate owner. This partnership allows the brand to maintain high-end production standards and global distribution networks.