Auerbräu beer

Auerbräu is a prestigious traditional brewery located in Rosenheim, Bavaria, Germany. Founded in 1889, it has built a long-standing reputation for crafting authentic Bavarian beers in accordance with the German Purity Law (Reinheitsgebot), which ensures high-quality ingredients and traditional brewing methods.

While it maintains its local identity and regional heritage, the brewery is part of a larger corporate structure. It is currently owned by the Paulaner Brauerei Gruppe, one of Germany's most significant brewing collectives. This group is itself a joint venture between the Schörghuber Corporate Group and the Dutch brewing giant Heineken N.V. This ownership structure allows Auerbräu to benefit from international distribution networks while keeping its production rooted in its historic German facility.