Made O'Meter
Discover where a brand or product originates
Antler is a prestigious British heritage brand that has been a mainstay in the travel industry for over a century. Founded in 1914, the company gained fame for its innovative use of lightweight materials and stylish designs, catering to the evolving needs of travelers throughout the 20th century.
While the brand maintains its design and creative headquarters in London to preserve its British identity, the manufacturing of its suitcases and bags is carried out in multiple international locations, primarily across Asia, to leverage global supply chains.
In terms of ownership, Antler has transitioned through several hands in recent years. After a period of administration, it was acquired by the Australian retail powerhouse Strand (formerly Strandbags) in 2020. This acquisition has allowed Antler to maintain its premium market positioning while benefiting from the logistical and retail expertise of its parent company based in Australia.
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