1664 Blanc lager beer

1664 (Kronenbourg 1664) is a premium French lager that traces its heritage back to the mid-17th century. The brand was founded in Strasbourg, France, by Geronimus Hatt, who earned his master brewer diploma in 1664 and established the Brasseries Kronenbourg brewery. Known for its signature blue bottle and the use of the aromatic Strisselspalt hops from Alsace, it has grown into one of France's most famous international beer exports.

While its heart remains in Obernai, France—where the primary brewery is located—the global success of the brand has led to manufacturing in various countries under the supervision of its parent corporation. This ensures local freshness and reduced logistics costs for international markets including the UK and parts of Asia.

Today, the brand is a flagship label for the Carlsberg Group, a Danish multinational brewing giant. Carlsberg acquired the brand in 2008 as part of the acquisition of Scottish & Newcastle, further solidifying the beer's position in the global premium market. The brand continues to represent French brewing excellence under Danish corporate stewardship.