Iberostar Hotels & Resorts

Iberostar is a prestigious global hospitality brand with its roots deeply embedded in Spanish tourism history. Founded in Palma de Mallorca, the brand has grown from a local travel agency into a leading international resort chain known for its commitment to high-end service and environmental sustainability through its 'Wave of Change' movement. The company operates a vast portfolio of four- and five-star hotels across Europe, the Mediterranean, the Americas, and Africa.

The brand's ownership has remained within the Fluxá family for generations, maintaining a private corporate structure that emphasizes long-term quality over short-term market fluctuations. While the physical 'product'—the hotels—is located in various tropical and coastal destinations worldwide, the management and strategic direction remain strictly headquartered in Spain. In recent years, the group has entered into strategic commercial alliances to expand its global distribution while retaining its independent brand identity and Spanish heritage.