Zenova Sun Milk Sensitive SPF 50

Zenova is a private label brand developed specifically for Action, the fast-growing Dutch international discount retailer. The brand offers a wide range of sun protection and after-sun care products that are positioned to be affordable yet dermatologically tested. While the brand is managed by Action's central operations in the Netherlands, the manufacturing of Zenova products typically takes place in multiple locations across Europe to ensure logistical efficiency and cost-effectiveness for the discount market.

Action, the ultimate owner of the brand, was founded in Enkhuizen, Netherlands, and has since expanded into a retail powerhouse across several European countries. The company is currently majority-owned by the British private equity firm 3i Group plc, which manages the brand's international strategy and growth. The brand emphasizes accessibility, providing reef-friendly and vegan-friendly formulations in line with modern consumer expectations for sustainable personal care products.