Magnum Almond Crackables Ice Cream Tub

Magnum is a globally recognized premium ice cream brand originally developed in Belgium. The 'Crackables' line features a unique chocolate shell inside the tub that consumers are encouraged to crack before eating. While the brand has its roots in Europe, manufacturing occurs in numerous facilities across the globe to serve local markets, including major production hubs in Hungary, Italy, and the United States.

The brand is a flagship label under Unilever's extensive ice cream portfolio. Unilever, a British multinational, has owned and expanded the brand since its inception in the late 1980s. As of the current market landscape leading into 2026, Unilever remains the ultimate owner, managing the brand through its global Heartbrand division, which is known for its iconic heart-shaped logo visible on the packaging.