A+ Pure Senses liquid detergent

A+ is a prominent laundry detergent brand known for its advanced cleaning technology and fragrance-rich formulas. The brand has a significant history in the European consumer goods market, originally developed by Unilever to serve as a premium cleaning solution across various regions.

Today, the brand is part of the Blue Diamond consumer products portfolio after a strategic divestment by Unilever. Ownership and distribution are managed by the Blue Diamond group, which operates extensively across Northern and Eastern Europe. Manufacturing occurs in multiple strategic locations across Europe to ensure efficient supply chains for the regional markets it serves. The 'Pure Senses' line specifically highlights the brand's focus on combining performance with aromatic essential oils.