Pelón Pelo Rico tamarind candy

Pelón Pelo Rico is an iconic Mexican candy known for its unique push-up dispenser that squeezes out tamarind-flavored paste. Originally created in Guadalajara, Jalisco, it has become one of Mexico's most recognizable treats, blending sweet, sour, and spicy flavors.

The brand was founded by the Mexican company Grupo Lorena. In 2004, the brand was acquired by The Hershey Company as part of its strategy to expand its presence in the Hispanic market and the confectionery sector in Latin America. Today, while it remains a staple of Mexican culture, it is part of a global portfolio managed from the United States.