VIT-HIT Lean & Green Apple & Elderflower drink

VIT-HIT is an innovative health-conscious beverage brand that was founded in Dublin, Ireland, in 2000 by Gary Lavin. The brand was developed as a low-calorie alternative to sugary sports drinks, focusing on providing essential vitamins and botanical extracts without high sugar content. The Lean & Green variety shown is specifically formulated with Maté tea, L-Carnitine, and essential vitamins to support metabolism and general wellness.

While the brand has its roots and headquarters in Ireland, it has expanded its presence globally. Manufacturing typically occurs in multiple locations across Europe to support its distribution in over 15 countries, including the UK, Ireland, and various mainland European markets. The company remains under the private ownership of Vitz Group, continuing its legacy as an independent Irish success story in the functional beverage sector.