SITE123 Website Builder

Brand History and Origin

SITE123 was founded in 2015 as a intuitive solution for individuals and small businesses looking to establish an online presence without technical expertise. The brand originated in Israel, developed by a team focused on simplifying the complex process of web design into a systematic, easy-to-use three-step approach.

Global Development and Manufacturing

As a software-as-a-service (SaaS) product, SITE123 does not have a traditional physical manufacturing location. Instead, its 'manufacturing' refers to its software development and server infrastructure. The core development, engineering, and product design are primarily conducted in Israel. The platform serves a global market, offering its interface in dozens of languages to accommodate users from around the world.

Ownership and Corporate Structure

The brand is owned and operated by SITE123 LTD, an Israeli-based private company. Unlike many tech startups that are acquired by larger conglomerates, SITE123 has maintained its independence, continuing to operate under its original founding entity. The company remains headquartered in Israel, where it manages its global operations and ongoing platform updates.