Thrive PremiumPlus Chicken Grain-free Cat Food

Thrive is a British pet food brand founded by Paul O'Grady in the early 2000s, driven by the philosophy of '0% nonsense' and high-meat content. The brand focuses on creating premium, natural recipes that mirror a cat's evolutionary diet.

While the brand is headquartered in the United Kingdom, its wet food products, like this PremiumPlus pouch, are largely manufactured in specialized pet food facilities in Thailand. Thailand is globally recognized as a center of excellence for high-quality human-grade canned and pouched pet food. The brand remains under the ownership of Pet Project Limited, maintaining its independent British roots while operating on a global supply chain scale.