Alpha Tools tape measure 3m

Alpha Tools is a private label brand primarily owned and distributed by the Swiss-based home improvement retail giant, Bauhaus. The brand is designed to offer a wide range of hand tools, power tool accessories, and hardware aimed at DIY enthusiasts and homeowners seeking a balance between price and performance.

While the brand's operational management and distribution are centered in Mannheim, Germany (where the European headquarters of Bauhaus AG is located), the actual manufacturing of Alpha Tools products typically takes place in global manufacturing hubs, most notably China, to maintain competitive pricing. Bauhaus AG remains the ultimate owner of the brand, managing its distribution across its extensive network of DIY stores throughout Europe.