All Smiles Total Care Pro Whitening Toothpaste

All Smiles is a private label brand primarily associated with the Australian retail giant Coles Group. It was developed to provide an affordable alternative to global oral care brands, offering a range of products from toothbrushes to specialized whitening toothpastes like the Total Care Pro line.

While the brand is Australian in origin and managed by an Australian company, the manufacturing of All Smiles toothpaste typically takes place in China to ensure cost-effectiveness for consumers. This practice is common among supermarket home-brands that source high-quality manufacturing facilities globally while maintaining strict quality control standards according to Australian regulations.

The ultimate owner of the brand is Coles Group Limited, which is headquartered in Melbourne, Victoria. Coles Group is one of Australia's largest retail companies, operating a vast network of supermarkets and liquor stores across the country. They maintain ownership of All Smiles as part of their extensive private label portfolio.