Tru Earth Laundry Detergent Eco-Strips

Tru Earth is a revolutionary eco-friendly cleaning brand founded in British Columbia, Canada, by Ryan Caswell, Brad Liski, and Kevin Hinton. The brand gained international acclaim for its ultra-concentrated laundry detergent eco-strips, which aim to eliminate plastic waste and reduce the carbon footprint associated with shipping liquid detergents.

While many eco-friendly products are outsourced, Tru Earth maintains significant manufacturing operations in Canada, specifically in their facility located in Fredericton, New Brunswick. This allows the company to oversee quality control and ensure their low-carbon-footprint mission is upheld throughout the production cycle.

As of 2024 and beyond, Tru Earth remains an independent Canadian entity, continuing to operate under its original founders and corporate structure. The company has expanded its product line to include various household cleaning solutions, all centered around the philosophy of sustainable, plastic-free packaging and concentrated formulas.