Norwex Microfiber and Cleaning Products

Norwex is a global household brand recognized for its focus on chemical-free cleaning through advanced microfiber technology and enzymes. The brand's journey began in 1994 in Norway, where its flagship microfiber cloth was first introduced as a way to clean without the need for harsh detergents, utilizing only water and the mechanical action of the fibers.

While the brand maintains its Nordic heritage and high-quality standards, the bulk of its manufacturing occurs in its own state-of-the-art facility in China to manage global demand, while some product development and specialized items remain tied to Norway and North America. The company operates through a direct-sales model, allowing independent consultants to distribute the products across several international markets.

Ownership remains private, rooted in the original founding vision. The ultimate owner company, Norwex Global, manages the brand's expansive portfolio and continues to lead the industry in sustainable home care solutions. The company is headquartered in Norway for its international operations, while maintaining significant corporate hubs in the United States and Canada to support its largest consumer bases.