Felce Azzurra Classico Shower Gel

Felce Azzurra, which translates to "Blue Fern," is an iconic Italian brand with deep roots in the world of fragrance and personal care. The brand originated in Alessandria, Italy, in the 1920s when the Paglieri family transitioned their expertise from a small artisanal perfumery into a larger industrial venture. The 'Classico' scent is the brand's signature fragrance, featuring a complex blend of over 100 ingredients from around the world.

Today, Felce Azzurra remains a cornerstone of the Paglieri Group's portfolio. The product is primarily manufactured in Italy at the company's historic and modern facilities in Alessandria. This ensures that the brand maintains its 'Made in Italy' heritage and quality standards. The brand has expanded its reach internationally but remains family-owned, preserving the traditional perfume-making techniques that define its identity.

Ownership continues under the Paglieri family through Paglieri S.p.A. The company has evolved into a major player in the laundry and personal care markets, distributing products like fabric softeners, soaps, and body washes worldwide while staying true to its Italian craftsmanship roots.