The Natural Chip Co. Sea Salt & Vinegar potato chips

The Natural Chip Co. is a prominent Australian snack brand known for its commitment to using natural ingredients and 100% Australian-grown potatoes. The brand emphasizes a 'nothing artificial' approach, catering to consumers looking for gluten-free and clean-label snack options. Its products are widely available across major supermarkets and retail outlets in Australia and New Zealand.

Originally launched by Snack Brands Australia, the brand has its roots in the Australian snack market. Today, it is part of the extensive portfolio of Snack Brands Australia, which was acquired by the Philippine-based multinational corporation Universal Robina Corporation (URC) in 2016. In late 2021, a significant ownership shift occurred when Intersnack Group, a major European snack manufacturer, entered into a joint venture with URC in the Oceania region, effectively bringing the brand under the ultimate ownership of Intersnack Group.

Manufacturing remains centered in Australia, utilizing local produce to maintain the brand's core identity. The ownership by Intersnack Group provides the brand with global expertise in snack production while maintaining its local manufacturing heritage.