Back to Nature Classic Creme Cookies

Back to Nature is a well-known brand in the natural foods sector, specializing in snacks like cookies, crackers, and granola that avoid artificial flavors and colors. Founded in 1960 in a small health food store in Pasadena, California, the brand has built a legacy of providing plant-based and Non-GMO Project Verified options for health-conscious consumers.

Over the decades, the brand's ownership has transitioned through several major food conglomerates, including Kraft Foods and Mondelēz International. In 2012, it became part of a joint venture between Mondelēz and Brynwood Partners. In December 2022, the brand reached its most recent milestone when it was acquired by Barilla Group. Today, the brand is managed under the Barilla umbrella, benefiting from the global reach of the Italian-based pasta and bakery giant, while maintaining its primary production and market presence in the United States.