Jula products

Jula is a prominent Swedish retail chain specializing in products for DIY enthusiasts, homeowners, and professionals. Founded in 1979 on the Jultorp farm in Sweden, the brand has grown into a major international player in the home improvement and hardware sector, offering a wide range of products including tools, machinery, and garden equipment.

While the brand is deeply rooted in Sweden, its manufacturing is global, utilizing a diverse supply chain that spans multiple countries, particularly in Asia and Europe, to ensure competitive pricing and variety. Despite this global production footprint, the strategic oversight, product development, and quality control remain centered at its headquarters in Skara, Sweden.

Today, Jula remains a family-owned enterprise under the umbrella of Jula Holding. The Jultorp family, specifically through Karl-Johan Blank, maintains ultimate ownership of the company. The brand continues to expand its retail presence across Northern Europe, maintaining its status as a leading destination for DIY and outdoor lifestyle products.