Alfa Greek Lager Beer

Alfa Beer is one of the oldest and most traditional beer brands in Greece, first launched in 1961. It is characterized by its light gold color and smooth, refreshing taste, making it a staple of Greek beverage culture. The product is primarily brewed and packaged within Greece to maintain its authentic local profile.

While the brand has deep roots in Greek history and was originally created by Athenian Brewery, it is now part of a larger global portfolio. Since the late 20th century, Athenian Brewery has operated as a subsidiary of the Dutch brewing giant Heineken N.V. This ownership allows Alfa to benefit from international distribution networks while maintaining its identity as a classic Greek lager. Today, Heineken remains the ultimate owner, overseeing the brand's production and marketing from its headquarters in the Netherlands.