Rimmel London Oh My Gloss! Butter Me Up Lip Balm

Rimmel London is a heritage British cosmetics brand with a legacy dating back to 1834, when Eugène Rimmel and his father established the House of Rimmel in London. Historically known for pioneering non-toxic mascara, the brand has evolved into a global powerhouse in the mass-market beauty industry. Today, it is recognized for its trendy and accessible makeup products that reflect the 'London Look'.

While the brand holds deep historical roots in the United Kingdom, its manufacturing is now globalized to meet international demand. Production occurs across various facilities in Europe and North America, depending on the specific product line. Since 1996, the brand has been under the ownership of Coty Inc., a leading American beauty conglomerate, which has integrated Rimmel into its consumer beauty portfolio alongside other major household names.