Made O'Meter
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Precision Hydration, now known as Precision Fuel & Hydration, is a specialized sports nutrition brand founded by Andy Blow, a former elite triathlete. The brand originated in the United Kingdom and gained prominence through its unique approach to hydration, which involves sweat testing to match electrolyte replacement with an athlete's specific sweat sodium concentration. Their product range, particularly the PH 1500 tablets, is designed for athletes with high sweat sodium losses.
The manufacturing of Precision Hydration products is primarily based in the United Kingdom, where the brand maintains its headquarters and research facilities. The brand focuses on science-backed formulas, moving away from the 'one-size-fits-all' approach common in the sports drink industry. In recent years, the company expanded its branding to Precision Fuel & Hydration to include their range of energy gels and chews.
The company remains independently owned and operated by its original founders and a small group of investors. As of 2024 and looking forward into 2025 and 2026, the company continues to operate from its base in Christchurch, Dorset, focusing on direct-to-consumer sales and partnerships with elite sports teams globally, including professional cycling and motorsport teams.
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