Orient M-Force Automatic Watch

Orient is one of Japan's most historic and respected watchmakers, known for producing high-quality mechanical movements in-house. The brand was officially founded in Tokyo in 1950, though its roots date back to the Yoshida Watch Shop established in 1901. Orient has built a global reputation for offering exceptionally reliable and affordable mechanical timepieces, particularly through its dive and sport watch collections like the M-Force and Mako series.

While the brand maintains its distinct identity and heritage, Orient is now a wholly-owned subsidiary of the Epson Group. This integration has allowed Orient to leverage Epson's advanced manufacturing technologies while remaining true to its mechanical roots. Today, Orient watches are primarily manufactured and assembled in Japan, ensuring the strict quality control standards associated with Japanese horology. The ultimate ownership lies with the Seiko Epson Corporation, a Japanese multinational electronics company and one of the three core companies of the Seiko Group.