LU Prince Start breakfast biscuits

Prince is a historic brand of biscuits that originated in Belgium, created by Edward de Beukelaer in the late 19th century. The brand's signature 'Prince' character has become iconic in Western Europe. Today, the brand is part of the extensive portfolio of Mondelez International, which acquired it through the purchase of Danone's biscuit division in 2007.

Production typically takes place in large-scale manufacturing facilities across Europe, including sites in France and Belgium, to serve the Benelux and broader European markets. Mondelez International, the ultimate parent company, manages the brand's distribution and global strategy from its headquarters in the United States, while local operations like Mondelez Nederland handle regional logistics.