Quero Ketchup Tradicional

Quero is a household brand in Brazil, widely recognized for its range of sauces, condiments, and preserved vegetables. Originally founded in 1985 in the state of Goiás, Brazil, by the company Conservas Etti, the brand was later developed by Quero Alimentos. The brand gained significant popularity for offering high-quality products at accessible prices.

In 2011, the brand was acquired by the American multinational H.J. Heinz Company. Following the global merger between Heinz and Kraft Foods in 2015, Quero became a key part of the Kraft Heinz portfolio. Today, the products are primarily manufactured in Brazil, specifically at the large industrial plant in Nerópolis, Goiás, which serves as a major hub for their tomato-based products and other vegetable preserves.

The ultimate ownership lies with The Kraft Heinz Company, headquartered in the United States. In Brazil, the brand is managed under the subsidiary Kraft Heinz Brasil, maintaining its identity as a local favorite while benefiting from global food technology and distribution standards.