Oral-B Pro-Expert Enamel Strengthening Toothpaste

Oral-B is a cornerstone brand in the global oral hygiene market, originally established in the United States by Dr. Robert W. Hutson, a periodontist who invented a specialized toothbrush in 1950. The brand quickly became synonymous with professional-grade dental care products. Over the decades, the brand's scope expanded from manual toothbrushes to include powered dental equipment and specialized toothpastes like the Pro-Expert range shown here.

The brand underwent significant ownership changes throughout its history. Originally acquired by Gillette in 1984, Oral-B became part of the Procter & Gamble (P&G) portfolio following P&G's massive acquisition of Gillette in 2005. Today, Oral-B remains one of P&G's leading global brands. While the brand has American roots, its manufacturing is highly globalized to serve international markets. In Europe, a significant portion of Oral-B toothpaste production takes place in Germany, although P&G utilizes a vast network of manufacturing facilities worldwide to meet local demand.