Aubade Lingerie

Aubade is a prestigious French luxury lingerie brand that has become a global synonymous for seduction and high-end craftsmanship. Founded in Paris in 1958 by Jean Pasquier, the brand is credited with revolutionizing the industry by introducing the first coordinating brassieres and briefs, as well as pioneering the 'Leçon de Séduction' advertising campaign which gained iconic status in fashion history.

While the brand's design and creative spirit remain deeply rooted in France, manufacturing primarily takes place in Tunisia and other international facilities to meet global demand while maintaining artisan quality. In 2005, the brand was acquired by the Swiss textile group Calida, which has enabled its expansion into international markets, including high-end boutiques and department stores worldwide.

Today, Aubade continues to lead the premium intimate apparel sector under the umbrella of the Calida Group. The brand remains committed to its French heritage, utilizing delicate embroidery, Calais lace, and innovative cuts that cater to a sophisticated clientele seeking a blend of elegance and provocation.