Italiamo Italian Pasta

Italiamo is a private label brand primarily known for providing authentic Italian cuisine products. The brand was created by the German retail giant Lidl to offer its customers a premium range of Italian specialties including pasta, sauces, oils, and desserts. While the brand concept and distribution are managed by Lidl, the products themselves are manufactured by various specialized producers across Italy to ensure authentic regional quality and traditional manufacturing processes.

Lidl, the ultimate owner, is one of the world's largest discount supermarket chains, headquarted in Germany and operating thousands of stores across Europe and the United States. The Italiamo range reflects Lidl's strategy of sourcing high-quality traditional food items directly from their countries of origin to offer an premium experience at a competitive price point.