LV (Liverpool Victoria) Insurance

LV=, originally known as Liverpool Victoria, began its journey in 1843 as a friendly society intended to help the poor of Liverpool cover funeral costs. Over the decades, it evolved into one of the United Kingdom's most prominent mutual insurance companies, offering a wide array of products including life insurance, car insurance, and retirement solutions.

In recent years, the brand underwent significant corporate restructuring. In 2019, the general insurance business (covering aspects like home and motor insurance) was fully acquired by the German global financial services giant Allianz. This marked a shift from the brand's traditional mutual structure to becoming part of a major multinational corporation.

While the brand maintains deep roots in the UK with major operations in Bournemouth, Exeter, and London, its ultimate ownership now lies with Allianz SE, headquartered in Munich, Germany. The brand continues to operate under the LV= name, leveraging its long-standing British heritage while benefiting from the global scale and financial backing of its German parent company.