Lacer oral hygiene products

Lacer is a prominent Spanish brand specializing in oral health care, founded in Barcelona in 1949. The brand established itself as a leader in the Spanish pharmacy market through its focus on scientific research and high-quality pharmaceutical standards. Its product line ranges from specialized toothpastes and mouthwashes to dental floss and advanced gingival treatments.

Historically a family-owned enterprise, Lacer S.A. maintained its independence for over seven decades, operating its own production facilities in Cerdanyola del Vallès, Barcelona. The company became known for iconic products like Lacer Mouthwash, which is a staple in Spanish households.

In late 2022, the brand underwent a significant ownership change when it was acquired by the Italian pharmaceutical group Italfarmaco. This strategic acquisition allowed Italfarmaco to strengthen its presence in the consumer healthcare sector while maintaining Lacer's manufacturing roots in Spain. The brand continues to be recognized for its pharmaceutical efficacy and professional backing by dentists.