Cricket Broccoli Florets

Cricket is a well-known brand specializing in fresh produce, particularly broccoli and cauliflower. The product shown in the image, Broccoli Florets, is produced and packaged by the company Campo de Lorca S.C.L. Based in Lorca, Murcia, Spain, this region is often referred to as the 'orchard of Europe' due to its high agricultural output.

The brand Cricket is an original creation of Campo de Lorca, a cooperative founded by local farmers in the early 1980s. The entire production chain, from planting to specialized packaging (like these ready-to-wash florets), is managed within Spain. The brand has grown to be a leader in the European fresh produce market, maintaining its cooperative structure where the ultimate owners remain Spanish agricultural producers.