Prigat fruit juice

Prigat is a prominent international fruit juice brand with a long history of providing high-quality fruit-based beverages. It was originally established in Israel in 1942 as Gat Florist, later evolving into the Gat Food brand which eventually became Prigat. The brand has since expanded its footprint globally, becoming a household name in various markets.

Today, the brand is managed through complex licensing and production agreements. In its home market of Israel, it is owned by the Central Bottling Company (CBC), which also manages local bottling for major labels like Coca-Cola. Internationally, specifically in Eastern Europe and Romania, the brand has been under the stewardship of PepsiCo for several decades, following strategic acquisitions and joint ventures aimed at expanding the brand's distribution network.

Manufacturing takes place in various regional facilities to serve local markets efficiently. While the brand started with citrus-based products, its portfolio now includes a vast variety of still juices, nectars, and syrups. The ultimate ownership structure reflects the brand's success in partnering with global beverage giants to maintain a dominant presence in the non-alcoholic beverage sector.