Made O'Meter
Discover where a brand or product originates
Superga is an iconic footwear brand that originated in Turin, Italy, in 1911. Originally specializing in rubber-soled footwear, the brand became a global sensation with the introduction of its famous 2750 model in 1925, which is widely considered one of the world's first canvas tennis shoes. The brand's identity is deeply rooted in Italian craftsmanship and timeless style.
While its heritage is Italian, Superga's production now takes place in multiple locations worldwide, primarily in Vietnam and China, to meet global demand. The brand is currently owned by BasicNet S.p.A., an Italian group that also manages other notable sports and lifestyle brands. BasicNet focuses on licensing and distribution, ensuring Superga remains a staple in the international fashion market.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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